About us
At Routekey, we are working with leading beauty company in Thailand, operating both offline and online stores. We're passionate about offering premium beauty products and experiences to our customers. Currently, we're seeking a dynamic Marketing Manager to lead our marketing initiatives and expand our brand presence across Thailand.
Responsibilities :
Strategic Planning:
● Develop comprehensive marketing strategies aligned with business objectives to elevate brand visibility and market penetration.
Brand Development:
● Foster and enhance the brand identity, ensuring consistency across all marketing channels and touchpoints.
Campaign Management:
● Plan and execute creative and impactful marketing campaigns both for offline (events, partnerships, etc.) and online (digital ads, social media, etc.) channels.
Digital Marketing:
● Lead digital marketing initiatives, including SEO, social media, content creation, email marketing, and influencer partnerships.
Market Analysis:
● Conduct market research and analysis to identify market trends, consumer preferences, and competitor activities to optimize marketing strategies.
Team Leadership:
● Manage and inspire a marketing team, fostering collaboration and innovation to achieve marketing objectives.
Collaborations and Partnerships:
● Establish strategic partnerships and collaborations to enhance brand visibility and drive sales.
Requirements:
Experience: 15 years of progressive marketing experience within the beauty or retail industry, ideally in a managerial capacity.
Multichannel Marketing: Proven track record in devising and executing multichannel marketing strategies for both offline and online platforms.
Brand Development: Experience in brand development, with a strong understanding of brand identity and storytelling.
Digital Proficiency: Proficiency in digital marketing tools and platforms, including social media, SEO, content marketing, and email campaigns.
Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
Leadership: Excellent leadership and team management abilities to motivate and guide a team towards achieving marketing goals.
Creativity: Innovative thinking and creativity in crafting compelling marketing campaigns.
Note: Confidentiality is of utmost importance in our hiring process. Applications will be handled discreetly.
