About us
At Routekey, we are working with a leading global retail company expanding operations in Thailand. Committed to delivering exceptional products and experiences to our customers, we are seeking a talented Digital Marketing Specialist to drive our client’s digital initiatives and strengthen our market presence in Thailand.
Responsibilities :
Digital Strategy Development:
● Craft and implement innovative digital strategies aligned with business goals to elevate our brand in the Thai market.
Campaign Management:
● Develop and execute engaging digital campaigns across various channels (social media, PPC, SEO, email) to increase brand awareness and drive traffic.
Content Creation:
● Create compelling and relevant content for digital platforms, ensuring it resonates with the Thai audience while maintaining brand consistency.
Social Media Management:
● Lead social media initiatives, manage platforms, and curate engaging content to maximize audience engagement and grow our online community.
SEO and SEM Optimization:
● Drive SEO and SEM strategies to improve search rankings, increase website traffic, and optimize conversion rates.
Analytics and Reporting:
● Monitor digital marketing performance, analyze data, and generate reports to evaluate the effectiveness of campaigns. Use insights to refine strategies.
Collaboration and Coordination:
● Collaborate with internal teams, agencies, and external partners to ensure seamless execution of digital initiatives.
Requirements:
Experience: Over 5 years of experience in digital marketing, preferably within retail or e-commerce.
Digital Expertise: Proven track record in developing and executing successful digital campaigns across various platforms.
Content Creation: Strong content creation skills with an understanding of tailoring content to suit the Thai market.
SEO/SEM Skills: Proficiency in SEO, SEM, and analytics tools to drive traffic and improve online visibility.
Social Media Savvy: In-depth knowledge of social media platforms and trends in the Thai market.
Analytical Mindset: Strong analytical skills to interpret data and generate actionable insights.
Team Player: Ability to collaborate effectively with cross-functional teams and external stakeholders.
Adaptability: Thrives in a dynamic, fast-paced environment and adapts quickly to changing priorities.
Note: Confidentiality is of utmost importance in our hiring process. Applications will be handled discreetly.
